What Is Feedburner and How Do You Get One?

resource- http://www.easywordpress.com/labs/what-is-feedburner-and-how-do-you-get-one/

October 1, 2006 By Gobala Krishnan

You may have heard about a tool called Feedburner (www.feedburner.com). But what is it, exactly, and do you need one?
To put is in simple terms, Feedburner is a feed “enhancer”. It takes your default wordpress feed, and adds more functionality to it without you having to modify it yourself.
If you’ve already had your blog up for some time, chances are your readers may have already subscribed to your default RSS feed. Since you’re using Feedburner, it’s a good idea to make sure everyone is reading the same RSS feed.
Here’s how a default Wordpress feed looks like in Firefox:

Once you redirect your feed via Feedburner, it looks like this:

Once you’re set-up with Feedburner, you can activate all the cool functions, such as allowing your readers to subscribe via email, and also the Feedburner “Flares”.
Flares allow you to add functionality to your feeds, and there are a couple of good ones you’ll definately need to drive more repeat visitors to your blog:

Once you’ve activated the Flares, they will appear in your RSS feed.
There’s only one disadvantage of using Feedburner: you lose control of your RSS feed.
Imagine if you already have thousands of subscribers via Feedburner, and you decide to stop using it (or switch to a similar service) for whatever reason. You won’t be able to tranfer those readers to your new service easily as your Feedburner version has already been published on the Internet on tons of different sites and sources.
That fact aside, using Feedburner will ultimately make your life a whole lot easier. To sign-up, just go to www.Feedburner.com.

Display Google Adsense in Feedburner RSS Feeds

December 22, 2007 By Gobala Krishnan
If you’re using Feedburner for your blog’s RSS subscription, you should know by now that since Google bought over Feedburner, you can have your Adsense ads display within your Feedburner RSS feeds.

To do this, simple login to your Feedburner account and select your feed. Then click on “Monetize” and you should see a page that requires your Google Adsense account information, such as:

Your email address for the Adsense account
Your postal code (additional verification)

Once you’ve entered the details, you’ll be sent a verification email from Google Adsense, and you need to verify by clicking on a link. Then you’re taken to a page where you have to grant access to Feedburner, that allows Feedburner to retrieve and send information to and from your Adsense account.

Once you’ve done that, you should now see a page like the one below in your Feedburner account under “Monetize”:
Click “Activate” to activate the service, and build your Adsense ad format and colors as you would normally do when putting Adsense into your site or blog. If you have multiple RSS feeds you’ll need to activate it for each feed, and you can use the same account settings.
Note: For some reason your Custom Channels and Custom Palettes don’t show up in Feedburner. You have to sign-out and sign-in again for these to work properly.

Once you’ve build your ad, you’ll be given a specific code to paste into your Wordpress theme files, and the instructions given on how to this are pretty clear. If you’re already using Feddburner FeedFlares on your site, Adsense will show up automatically and you don’t really need to do anything.

There are some limitations with this service however:
You can only display ads in the 468×60 and 300×250 format
You cannot choose to show only text ads, so I’m guessing it will default to the configuration you’ve set in your Adsense account itself
Once you’ve inserted the codes, Adsense ads who up on both your blog and your RSS feed, you cannot choose to display in your RSS feed only

resource- http://www.easywordpress.com/labs/display-google-adsense-in-feedburner-rss-feeds/